ABOUT US

Join the vibrant world INSIDE THE 22!

What truly sets us apart is our incredible INSIDE team. The fun-loving and dynamic staff at INSIDE THE 22 creates a warm and welcoming atmosphere for everyone. Whether you're a guest or part of the team, you're sure to feel right at home.

OUR MISSION

To create an experience destination where everyone feels like they belong and we are focused on creating a warm welcome, quality service, craft drinks, local seasonal food, and live entertainment – one person, one sip, one bite, one note and one match at a time.

COMMERCIAL * ENTREPRENEURIAL * RESPONSIBLE * NATURAL * COMMUNITY

COMMERCIAL

Demonstrate uncompromising value and values.

Match the time put into the value created.

Support everyone with time, skills, experience, to make work rewarding.

ENTREPRENEURIAL

Celebrate being an independent business – created locally.

Make things happen – don’t wait to be asked.

Never, ever give in – find a way that works.

RESPONSIBLE

Do things the right way – not the easiest way.

Own your bit towards our collective success.

Don’t be lame.

NATURAL

Make time to say thank you.

Leave things better than we find them – our customers’ days, behind the bar, in the kitchen, the business, the community.

Be ecologically sustainable – strive for carbon neutral.

COMMUNITY

Promote the town we love – locally, nationally, and internationally.

Show solidarity with local peers and businesses to create a unified, prosperous Rugby.

Our Values

FRANK ALLY

The Keep Cup

Has a dedication and understanding that candid dialogue, honest consideration and openminded listening lead to more effective results. Is honest and always does the “right thing”.

Represented by the keep cup – being a candid friend over a coffee – pulling together for a common goal.

HABITUAL INNOVATOR

The Bar Blade

A persistent drive to improve themselves, their working environment and the business. Is unshackled by conventional thinking and able to apply creativity to resolve problems and issues. Always strives to make things better without having to be asked.

Represented by the bar blade – a tool of the trade that is simple, effective and efficient.

DEDICATED PIONEER

The Jigger

A habitual focus on increasing time and resource efficiency, simplifying unnecessary complexity without compromising integrity or quality. Always striving to reduce waste, make improvements and to give their best.

Represented by the jigger – a tool for measuring and managing what goes in to create the perfect result.

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HUMBLE CHAMPION

The Aprons

Magnanimous in mastery of their craft yet able to accept what they don’t know and learn it from others graciously. Dedicated to the development, progression and wellbeing of those around them. Is confident without being arrogant and gladly shares their knowledge to help others to thrive.

Represented by the apron – an honour to wear, it quietly whispers “I know my craft”.

SUPER FAN

The T-Shirt

Exhibits an obvious enthusiasm for the brand, its reputation, customer experience and product quality. Underpinned by conspicuous actions that support the vision of the leadership team. Always focussing on quality of product and customer service. “Asks not what the company can do for them, but what they can do for the company”.

Represented by the tee-shirt – wearing your heart on your shirt for the world to see.

CHEERLEADER

The Boston Shaker

Is focussed and positive, keeping those around them energised with their infectious enthusiasm. They do not enter into negative dialogue on or off site exhibiting their qualities as a champion of the Company and all of its values.

Represented by the Boston Shaker – bringing all the values together and shaking them enthusiastically over ice.

ABOUT US

OUR MISSION

COMMERCIAL Demonstrate uncompromising value and values. Match the time put into the value created. Support everyone with time, skills, experience, to make work rewarding.

ENTREPRENEURIAL Celebrate being an independent business – created locally. Make things happen – don’t wait to be asked. Never, ever give in – find a way that works.

RESPONSIBLE Do things the right way – not the easiest way. Own your bit towards our collective success. Don’t be lame.